Bourn Hall, the world’s first IVF clinic, has appointed its first Sales and Marketing Director. Richard Walters, formerly the Commercial Director for strategic content marketing agency CPL, is to join the senior management team full-time after a period of secondment.
The clinic, which treats self-funding and NHS-funded patients from its clinics in Cambridgeshire, Essex and Norfolk, announced a substantial investment by Triangle Healthcare Partners in January 2021.
This investment and the recent pandemic have created an opportunity to rethink the way that services are offered. Richard will be directing the clinic’s marketing activities and patient services teams.
Bourn Hall CEO Mike Macnamee says: “We are delighted to have Richard on board as we start the next phase of our growth. His focus will be on ensuring that the clinic is patient-centric and their experience is the best that it can be.”
Richard has significant experience in client care in a commercial setting and has supported patient focussed organisations such as the Chartered Society of Physiotherapy, the British Psychological Society, and the NCT (National Childbirth Trust). Before joining CPL, he was the MD at Ten Alps Media and Mongoose Media.
Richard says “I have been made so welcome during my time with Bourn Hall; everyone is so passionate about what they do, it has been humbling to work alongside the teams here. The opportunity to help further develop what we do is extremely exciting – I am lucky to have a family myself and I am proud to be working with people that make a genuine difference to people’s lives and families.”